Initial user studies - movement, gestures, motivations
Analysis of the space - traffic, ethnographic studies of social interaction and communication of users in their natural environment, interaction with each other, current advertising in public.
An iterative life cycle model will be followed
- prototyping
- scenario building
- A cooperative evaluation - classmates and people field of interactive media
- re-design prototype
- heuristic evaluation - users from outside the domain of media or advertising
- build
- installation into a shopping centre for one week
- Analysis of the audio / visual material of user interactions
- evaluation
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