Videos of projects I found very inspiring specific to advertising

Adobe Interactive Wall

http://www.brandnewschool.com/project.php?410/movies/Adobe_Making_of_the_wall.mov

The Adobe Interactive Wall is an advertisement that was developed in order to launch Adobes CS3 projects. As the user walks in front of the wall the tracking software records peoples movements and translates them into an animated mural. From left to right the mural develops from simple to complex graphics. This project was of great interest as it is an interactive advertisement that is developing an interest in a passer by and creating an experience through the brand.

Nike ID Generator

http://www.wonderactive.jp/award/2009/nike/nikeiD_generator/

This project was an in-store installation, where the user steps in front of the digital sign. Using a color-analyzing camera the program creates a pallet from the users clothes. This is then used to customize Nike Shoes in real-time. What was interesting in this project was the integration of different kinds of media. When the user used the installation, they received a 5-digit code printed on a card. This can then be used to buy their customized shoes.

Clear the financial fog

http://www.monstermedia.net/portfolio.php#240

The project has many similarities to this dissertation. As the user walks past the window a fog clears allowing the passer by to look inside the window. It works well as similar to the idea of people being interested in their reflection, giving them a glimpse into the office would also catch their interest.